Creative Director / Art Director / Designer
Available for fulltime creative or management position / interim freelance projects
Overview
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Serviced many industries including financial, insurance, healthcare, consumer and professional pharmaceutical, fashion & beauty, luxury automotive, music, food & beverage, retail and entertainment
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Created national print and interactive/digital advertising, direct mail campaigns, collateral, promotional devices, packaging, logos, signage and corporate identities, video and TV concepts
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Experienced in both supervising creative staffs in-agency and working hands-on
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Organized ad hoc teams of subcontractors to take larger scope projects from concept to production, overseeing photo shoots, sourcing vendors and suppliers and interfacing directly with clients
Work History
Proficiencies
InDesign
Photoshop
Illustrator
XD
Figma
Sketch
AfterEffects
Dreamweaver
WordPress
Digital Content Designer at Merck 2023—2024
CAT creative on Winrevair launch — print and digital marketing including videos for HCPs
VP, Group Art Supervisor at Harrison & Star, New York 2020—2023
Creative lead on Merck Chronic Care and Biosimilars accounts — digital, print, and video content
Freelance Creative Director / ACD / Senior Art Director, New York 2010—2020
(a partial list of agencies and projects)
Download PDF version
Havas: created digital and social media content and co-branded assets for Lemtrada
digitas: Pfizer Women's Health digital and print campaigns and sales tools
CDMNY: Bayer blood glucose meters digital and print advertising and sales aids
KBS+P: Humira consumer print, DM, video and digital advertising
AgencyRx: Gleevec, Femara, Bayer Animal Health print and collateral
CDMi: Arestin consumer print and digital advertising
DraftFCB: Gilenya launch consumer print and digital advertising and collateral
Avrett Free Ginsberg: Purina One pet food TV spots
VP, Associate Creative Director at Deutsch, New York 2007—2009
Managing creative staff on the USAA (financial/insurance) account — print / DM / interactive
Freelance Creative Director / ACD / Senior Art Director, New York 2005—2007
(a partial list of agencies and projects)
2010 - present
Hill Holliday: Verizon Wireless national and regional print
FCB: MetLife print and DM, Alcon reSTOR print, Omacor print, Gevalia print and DM
Creative Supervisor at Deutsch / Draft Worldwide, New York 2003—2005
Managing creative staff on the Bank of America account print / DM / interactive advertising, collateral
I helped create the innovative, streamlined agency-within-an-agency, Deutsch Graphics, designed to service a portion of the $65 million Bank of America account in a time-efficient, cost-effective manner, while still maintaining a high level of creativity and brand standards. We served as "brand police" monitoring all the other IPG agencies handling other pieces of the business. I resourced, staffed and managed a group of 6 to 9 art directors and copywriters. The result was a high energy, fast paced group that truly enjoyed working together. When the agency resigned the account, I was asked to transfer to the new agency and help rebuild the group there.
2010 - present
Previous Staff and Freelance Art Director positions, New York & Los Angeles
(a partial list of agencies and projects)
TBWA/Chiat/Day: Infiniti national/regional print advertising
Team One, LA: Lexus national and regional advertising, collateral, new model brochures
Fattal & Collins: Infiniti new model brochures and collateral
Cole Haan: New collection brochures, advertising, environmental displays
Deutsch, LA: Mitsubishi national print advertising
Frederic Fekkai (Chanel, Inc): packaging, advertising, in-salon signage, look books, promotional pieces
Disney, Universal, Paramount, Columbia, TNT, UPN, and Fox: promotional kits, style guides and print
Graphic Design on Feature Films such as 'Wild Wild West', 'Godzilla', 'Independence Day' and others
Education
FIDM, Los Angeles; Art Center, Pasadena; UCLA Extension, Los Angeles; SVA, NY